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But we’re about more than local and national consumer perspectives. We go deep with customized information solutions that help you make smart decisions an analytics team to support our customers and enhanced data services to help you get even more detail on a consumer segment. Whether you are involved in the planning, buying or selling of advertising, or responsible for brand strategy, Nielsen Scarborough insights give you new possibilities to expand business, create effective marketing strategies, and, ultimately, achieve your business and marketing goals.
Creative industries have been cited as playing a vital role in the regeneration of Scarborough; a report in 2005 estimated that they comprised 19% of the town's economy. They were also a major focus of Scarborough's winning entry in the 2008 Enterprising Britain competition, with representatives from Woodend Creative Workspace and Scarborough-based Electric Angel Design representing the town in the Yorkshire and Humber regional heats. In the finals in London on 16 October 2008, Scarborough won the title of Britain's Most Enterprising Town,  and subsequently went on to win the European Enterprise Awards as Great Britain's representative, on 13 May 2009 in Prague .